News & Views

Workshops to help manufacturers make best of being British

Made Here Now is encouraging as many manufacturers as possible to take advantage of three workshops being hosted by Made In Britain which will show how to best use the organisation’s marque for celebrating British-made products.

The Marketing-4-Manufacturers workshops, which are the first in the UK to solely focus on how companies can best market their Made in Britain products, are being held in Darlington on April 12, Dudley on May 10 and Burnley on May 31.

John Pearce, Chief Executive of Made in Britain, says: “Our partners will be advising members on how best to apply the Made in Britain marque to celebrate their provenance and showing how manufacturers can make effective use of social media marketing as well.

“This offers a rare opportunity for manufacturers to meet with members from other sectors and see how they can all improve their own market share.

“There will also be expert advice on exports and sales as well as demonstrations from the Department for International Trade and Lloyds Bank Manufacturing of their new marketing tools designed to help UK manufacturers.

“The members-only workshops are all being hosted at factories where Made in Britain manufacturers are based and provide a great opportunity to network, share best practice and celebrate their British-made products,” he added.

Dave Atkinson, UK Head of Manufacturing, SME Commercial Banking, said: “We’re delighted to be able to share the new Lloyds Bank and Bank of Scotland International Trade Portal with Made in Britain members this year. We know from our research that manufacturers across all sectors are in constant need of trading data to help them decide which markets to prioritise and identify buyers for their products.”

Peter Marsh, founder of Made Here Now, adds: “I would encourage all members to take advantage of these excellent workshops as marketing really is key to their future success.

“Being able to use the famous brand Made in Britain puts members in a fantastic position but they still need to know how they can take full advantage of opportunities to generate more sales and further boost awareness of their own company.

“Our initiative aims to get more young people working in manufacturing and as marketing is such a popular education pathway we need to work to ensure their skills are being fully utilised by this sector to drive further growth for the country as a whole,” he added. 

Places at the #MiBWorkshops are limited and offered on a first come, first served basis (one ticket per membership).

If you would like to become a member please visit www.madeingb.org

For more information please visit MADE IN BRITAIN

Photo by Adrian Waine